The tracking announcement comes at a time when civil rights and privacy advocates are decrying the state of modern day technology. Critics of Twitter’s new plan say the tracking is an infringement on users’ right to keep personal information to themselves. But Twitter allows users to opt-out of the tracking. The company says users only have to go to the Account Settings page and uncheck the “promoted content” box. And this opt-out clause has generated praise from privacy advocates. Adi Kamdar from the Electronic Frontier Foundation said in a blog post: “Twitter is setting an important example. It is possible to exist in an ecosystem of tailored advertisements and online tracking while also giving users an easy and meaningful opt-out choice. This is in stark contrast to many other advertising and tracking firms."